If you’re in business – everyone with a job is – this hunger to learn and understand is priceless. Yet for too many people, the yearning for learning they had as a toddler is severely eroded by the time they are 35.

Knowing exactly who your biggest, most valuable clients or customers are is critical to long-term, sustained success. They have a huge impact on the company's revenue and should be treated specially because you cannot afford to lose them. It starts with diving into your data.